Consulting
Strategic support for market entry, setup and introduction of medical technology.
More than fifteen years at the intersection of medicine, technology and business. Trusted by university hospitals and surgeons across Europe and Asia. Multilingual, independent and personally accountable.
We don't sell advice. We open doors and build systems.
Good ideas rarely fail because of the idea itself — they fail at the threshold of bureaucracy, regulation, market or culture. That is exactly where we work: turning the complex into a clear plan and staying until the real result. Medical technology is our proven arena — but the method works anywhere someone has knowledge and someone else needs it.
One team across medicine, technology and business.
We are neither only consultants nor only distributors. We work at the intersection — with clinical experience, regulatory know-how and a network built over 25+ years. That is why innovation reaches real practice instead of staying on paper.
One method. Clinics and the companies that serve them.
Clinics & manufacturers
We help clinics select and implement the right technology, and manufacturers bring it to the region.
- ▸Market entry CEE/SEE & Central Asia
- ▸Distribution, regulation, KOL strategy, launch
How do you introduce pioneering medicine into an entire national system?
Few can answer this question — we do it in practice. A five-phase method that leads from idea to scale, instead of stalling at the pilot stage.
Assessment
System analysis and mapping of decision-makers.
Business case
Funding, reimbursement, regulation, risk.
Pilot & KPI
Protocol and measurable goals that convince.
Implementation
Rollout, train-the-trainer, integration into practice.
Scale
Evidence, publication, rollout to new sites.
Five fields where we create an advantage.
Market Entry & Distribution Strategy
Building distribution and partner networks in Bulgaria and the SEE region – from market analysis to operational rollout.
Simulation & Training
Designing and setting up training centers with leading simulation platforms (VirtaMed, Mentice): curriculum, equipment, instruction.
Product Launch & KOL Network
Launch strategy, building key-opinion-leader relationships and scientific positioning.
Regulatory & Registration
Navigating approval, registration and reimbursement within the Bulgarian healthcare system.
Sports Medicine
The one hands-on field: integrating NESA neuromodulation into the recovery programs of clubs and federations.
Market entry · Investment
Southeast Europe — from the first analysis to a working local structure.
We help manufacturers, investors and trading companies enter Bulgaria and the region quickly and without unnecessary risk — from healthcare to industry and services. We work to a defined scope with a measurable result at every stage: we open the doors, take on the regulation and build your local presence for you.
Since 1997 J.S.EVRO Bulgaria has been a distributor in its own right in the country — for German, Swiss and Spanish manufacturers. A group with roots in Tuttlingen since 1985. Projects from clinic to ministry level. Working languages: Bulgarian, German, English, Serbian/Croatian.
Regulation, registration and reimbursement
We take your product through Bulgaria's regulatory and payment system — exactly where a foreign manufacturer loses months on its own. We learned this in medical technology, the most tightly regulated market of all; that is why we can handle any other industry:
- Notification and registration with the Bulgarian Drug Agency (BDA) and authorised representative for the EU/Bulgaria.
- Inclusion in the National Health Insurance Fund (NHIF) list of reimbursed medical devices and in hospital formularies.
- Pricing and reimbursement strategy, negotiation with healthcare providers.
Region selection and investment incentives
For investors in healthcare infrastructure — clinics, laboratories, medical-device manufacturing, rehabilitation and balneo/wellness:
- Region selection based on cost, talent, infrastructure and proximity to clinics and universities.
- Certification of the investment under the Investment Promotion Act (class A/B) and the related benefits.
- Regional aid, industrial zones and liaison with national and municipal institutions.
Public procurement and hospital tenders
Bulgaria's hospital market runs almost entirely through public procurement — a system foreign companies rarely know:
- Tender monitoring and early flagging of opportunities.
- Preparation of bids and documentation under the Public Procurement Act.
- Participation strategy and positioning against competitors.
Local presence as a service
For partners not yet ready for their own structure — an on-the-ground presence on a subscription basis:
- Local and regulatory representative.
- Company incorporation and the required permits.
- Operational and administrative support on site.
Packages and indicative prices
Values in EUR excluding VAT, indicative — confirmed for each specific project.
| Package | For whom | What's included | Timeline | Price |
|---|---|---|---|---|
| Market Scan | Initial market assessment | Market analysis, reimbursement, regulatory roadmap, competitor review | 3–4 weeks | one-off, from €10,500 Enquire |
| Go-to-Market | Active market entry | Market Scan + distribution and KOL network, pricing strategy, launch plan | 2–4 months | project from €25,000 + retainer from €4,000/mo Enquire |
| Landing Pad | Turnkey establishment | All of the above + incorporation, representative, accounting and legal, team hiring | 3–6 months | from €7,500/mo + success fee Enquire |
| Regional Program | Corporates, several countries from one hand | Bulgaria + Serbia, Croatia, Slovenia, Montenegro: one team, one contract, one reporting line | from 12 months | from €18,000/mo + success fee Enquire |
Corporates and multi-country projects: individual proposal. Success fee and crediting of the Market Scan negotiable.
How we work: project fee, monthly retainer or a combination with a success fee — depending on the scope. The first conversation is free and ends with a written assessment of whether and how we can help.
Our reference is the healthcare industry. The method works for any sector that wants to gain a foothold in Southeast Europe.
Proven at the highest level — from clinic to ministry.
“I expect that almost every clinic will have this technology to improve care for its patients.”
Five ways to work together.
Simulation & competency centres
Concept, curriculum, validation, delivery.
Market entry
CEE/SEE & Central Asia for manufacturers.
Sports medicine & longevity
Protocols for clubs and clinics.
EU funding
Project applications, ready to submit.
Combined mandates
The strongest projects link several lines.
Request the brochure
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